The Personal Branding Blog is your #1 resource for personal branding online. It was founded on March 14th, 2007 by Dan Schawbel, the leading personal branding expert for Gen-Y. This blog teaches you how to create your career and command your future, using the personal branding process, as outlined in Me 2.0. You will learn how to position yourself for success so that you become known for your passion and expertise. In the digital age, your name is the only currency and by reading this blog and consuming the information provided, you will have a competitive edge in the marketplace. The content on this blog includes video podcasts, interviews with experts, insightful articles, research reports, games and much more.