Earlier this week, my colleague, Kate Rush Sheehy, posted about the importance of implementing corporate social media policies, and I couldn’t agree with her more. Policies should be firmly in place before a company attempts any internal or external social initiative.
Over the past two years I’ve analyzed every policy I could get my hands on to identify important buckets of necessary information. Those with corporate policies know that there are non-negotiable points every policy must communicate. For example, you must remind employees to respect each other, keep proprietary facts confidential, and handle mistakes transparently.