The look on the guy’s face sitting on the ice at the end made me tear-up. This was made for a Superbowl commercial in Canada, but will out last the game itself. That should be the goal of any campaign: make it so awesome that it achieves word-of-perpetual-mouth-motion.
I was told about the video by a Twitter friend Ameer Khan who was one of the players on the ice! I asked him what he thought of Budweiser now, his reply: