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Written by Brandon Klein | Oct 21, 2013 3:12:11 PM

Who hasn't heard that people are either left-brained or right-brained—either analytical and logical or artistic and intuitive, based on the relative "strengths" of the brain's two hemispheres? How often do we hear someone remark about thinking with one side or the other?

A flourishing industry of books, videos and self-help programs has been built on this dichotomy. You can purportedly "diagnose" your brain, "motivate" one or both sides, indulge in "essence therapy" to "restore balance" and much more. Everyone from babies to elders supposedly can benefit. The left brain/right brain difference seems to be a natural law.

Except that it isn't. The popular left/right story has no solid basis in science. The brain doesn't work one part at a time, but rather as a single interactive system, with all parts contributing in concert, as neuroscientists have long known. The left brain/right brain story may be the mother of all urban legends: It sounds good and seems to make sense—but just isn't true.