Visualising Information for Advocacy | Visualising Information for Advocacy

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The Book

Visualising Information for Advocacy is a book about how advocates and activists use visual elements in their campaigns. This 170-page guide features over 60 case studies from around the world to provide an introduction to understanding visual information and a framework for using images for influence.

At Tactical Tech we have been analysing how different kinds of visual techniques serve the work of advocacy, and have been testing out our ideas. We have developed three ways to classify how the visual works in advocacy campaigns:

Get the idea is about making simple, eye-catching products that convey one concise point, provoking and inviting audiences to find out more about the issue.
Get the picture is about creating a visual summary of an argument by crafting a narrative with visuals and data.
Get the detail is about presenting data through interactive digital formats in a way that allows the audience to dig deeper and explore the issue for themselves.

Flick through Visualising Information for Advocacy to get inspiration for your project, try out some of the visual techniques showcased, or find advice on how we produce visuals for advocates.