Simple as that. Check out the PDF research report.
This article demonstrates that variations in ceiling height can prime concepts that,
in turn, affect how consumers process information. We theorized that when rea-
sonably salient, a high versus low ceiling can prime the concepts of freedom versus
confinement, respectively. These concepts, in turn, can prompt consumers’ use
of predominately relational versus item-specific processing. Three studies found
support for this theorizing. On a variety of measures, ceiling height–induced re-
lational or item-specific processing was indicated by people’s reliance on integrated
and abstract versus discrete and concrete ideation. Hence, this research sheds
light on when and how ceiling height can affect consumers’ responses.