Josie Gibson runs Pourquoi, a creativity and innovation advisory service. A journalist for 17 years, she established Australia's leading peer network for chief financial officers and an annual CFO roundtable, helped launch an HR director forum, led initiatives for senior women in business and developed Australia's first leadership index. Besides journalism, Josie has worked in senior communication, marketing and business development roles in the private and public sectors. She writes regularly on leadership, innovation and emerging trends.