Discoverly’s overall mission is to “put social to work” by pulling in social data that already surrounds a company through its individual employees and utilize it at an enterprise level.
“The role of the employee in a company is changing to be more of a company ambassador. Employees who were traditionally only doing communication work that was company-facing are now taking on public roles on social media, whether it’s a rank-and-file staffer answering a Tweet about a product or an engineer answering a question on Quora,” Summe said.
“Employees at all levels now evangelize, help recruit, retain new customers — essentially, they act more like company owners. Discoverly helps companies employ the social data they have access to [and in turn] make them more successful.”