be entrepreneur-centric, for it is the entrepreneurs that are the source of our collective success;
help us collaborate and connect;
provide market transparency and liquidity, as well as privacy;
allow entrepreneurs to tell their stories more effectively, in their voice and to a broader audience;
reduce market friction, accelerate growth and improve the odds of success;
be secure, respectful and engender confidence;
create an interface for the institutions that operate as development finance providers and multilaterals, for these are (by far) the purveyors of the most significant amounts of capital earmarked for development and small enterprise support;
support the open exchange of information between its component pieces, including platforms for relationship building, education, transactions and content; and,
reflect our norms, vocabulary and mission.