Internal social networks like Yammer and Jive are rising in popularity. In some organizations they are replacing intranets and email. A less known fact is that in most companies enterprise social networks fail to take root. One key reason for this is lack of support from senior management. Without their support old practices that hinder the social revolution will be too hard to change. Staff will end up sitting on the fence about the new tool. It’s not enough that someone in internal communications says that this is the tool to use.
If you want to convince your senior executives that your organization can benefit from a social network you might have to use several approaches. The impressive statistics about increased productivity that enterprise social spokespeople offer are rarely enough. This infographic from Business Goes Social gives you tips on how you can secure buy-in from your leaders so you can then focus on getting buy-in from employees.