Collaboration Revolution - Advancing Collaboration for the Future of Work - Blog & Research

Crystal Knows - machine generated emotion matching in emails

Written by Brandon Klein | Apr 24, 2015 9:16:34 PM

The biggest improvement to
email since spell-check.

Crystal tells you the best way to communicate with any prospect, customer, or coworker based on their unique personality.
Click here to try Crystal ยป

You'll get unlimited access to millions of personality profiles.
No credit card required.

"If there was an award for the app that has the biggest positive impact on my work, it would go to Crystal."
Richard Banfield, CEO of Fresh Tilled Soil

What's the difference between a bad communicator and a good one? Empathy.

Crystal creates unique personality profiles for every person with an online presence, preparing you to speak or write in someone else's natural communication style.
Different people have different communication styles.

When you write an email, Crystal tells you the words, phrases, style, and tone you should use to reach the recipient in the way that they like to communicate, rather than your own.
emily@company.com
michael@company.com
This is the end of email miscommunication.

Crystal for Gmail makes corrections to your email as you type, translating your communication style to the recipient's.
Crystal is a new technology built upon an ancient principle:
Communicate with empathy.