1. Use their personal power to engage and are committed to creating a great workplace,
2. Inspire confidence in their decisions and direction,
3. Build trust through their honesty and integrity,
4. Practice open, two-way communication,
5. Shun the temptations of executive greed and strive to pay fairly,
6. Genuinely value employees as people, and
7. Lead with respect, not coercion, control, fear, or intimidation.