Finally recognition that fitness and healthcare are two very distinct and separate fields. It astonishes me that healthcare execs are lulled into kicking the tires on a B2C solution, drawn by their consumer interest. Almost all B2C solutions have been devised by young, healthy and spirited entrepreneurs for that narrow slice of young, healthy, avid fitness enthusiasts. The solution has no place in the life of a 52 yr old Type II Diabetic with a BMI of 36 and uncontrolled BP dangerously averaging 148/96. They don’t need to know the times of their splits. They barely even walk.”