“If a building doesn’t encourage [collaboration], you’ll lose a lot of innovation and the magic that’s sparked by serendipity. So we designed the building to make people get out of their offices and mingle in the central atrium with people they might not otherwise see.”
“physical
proximity induces collaboration among people who might otherwise not
collaborate. For example, if two were in the same department, they were
two-thirds more likely to collaborate if their offices were on then same
corridor than if the offices were only on the same floor.”