What’s at work here is scarcity--perceiving that you don’t having enough of something--and the way it affects our thinking. As Harvard economist Sendhil Mullainathan and Princeton psychologist Eldar Shafir detail in Scarcity: Why Having Too Little Means So Much--that famished feeling produces a "cognitive tunnel" limiting what we’re able to see. Like a hungry person jumping at the mention of cake, scarcity does crazy things to us. As Sunstein says:
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Brandon Klein
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Brandon understands that better teams are fundamental to all of our success. As a global thought leader, ushering in the 'Future of Work' revolution, he paves the way using data + design to accelerate the Collaboration Revolution. Brandon is the Co-Founder of the software start-up, Collaboration.Ai and an active member of The Value Web, a non-profit committed to changing the way decisions are made to better impact our world.