SenseMaker® lies at the heart of a range of applications. It has been extensively used in research, providing an quantitative approach to what has traditionally been a qualitative domain. Its origins lie in weak signal detection and understanding the impact of culture on decision making, work that continues to this day. Employee satisfaction, citizen journaling, attitudinal auditing (such as ethics and safety) have all been created using SenseMaker® as the core.
Increasingly SenseMaker® provides decision support capability permitting whole of workforce engagement and the creation of human sensor networks (wisdom of crowds in the popular literature) to enable a whole new approach to evidence based policy under conditions of uncertainty as well as real time decision support. This combines with knowledge management capability ranging from field operations to issues around the ageing workforce.