Brandon Klein Brandon understands that better teams are fundamental to all of our success. As a global thought leader, ushering in the 'Future of Work' revolution, he paves the way using data + design to accelerate the Collaboration Revolution. Brandon is the Co-Founder of the software start-up, Collaboration.Ai and an active member of The Value Web, a non-profit committed to changing the way decisions are made to better impact our world. Jul 14

Organization Mining Using Online Social Networks

Mature social networking services are one of the greatest assets of today's organizations. This valuable asset, however, can also be a threat to an organization's confidentiality. Members of social networking websites expose not only their personal information, but also details about the organizations for which they work. In this paper we analyze several commercial organizations by mining data which their employees have exposed on Facebook, LinkedIn, and other publicly available sources. Using a web crawler designed for this purpose, we extract a network of informal social relationships among employees of a given target organization. Our results, obtained using centrality analysis and Machine Learning techniques applied to the structure of the informal relationships network, show that it is possible to identify leadership roles within the organization solely by this means. It is also possible to gain valuable non-trivial insights on an organization's structure by clustering its social network and gathering publicly available information on the employees within each cluster. Organizations wanting to conceal their internal structure, identity of leaders, location and specialization of branches offices, etc., must enforce strict policies to control the use of social media by their employees.

digitalid, linkedin, peoplescience, research, Collaboration Article, collaborative web link, networkanalysis, tracking

Brandon Klein Brandon understands that better teams are fundamental to all of our success. As a global thought leader, ushering in the 'Future of Work' revolution, he paves the way using data + design to accelerate the Collaboration Revolution. Brandon is the Co-Founder of the software start-up, Collaboration.Ai and an active member of The Value Web, a non-profit committed to changing the way decisions are made to better impact our world.