The Business Model Gallery Design Themes
Proven strategies to design successful business models.
The Business Model Gallery design themes are a collection of patterns, themes and strategies used to delineate business model building blocks. Use them as inspiration and blueprints for designing your business models.
The best way to do this, is to look at the design theme and ask yourself, what would this mean for our business?
For each design theme we provide a short explanation, some key questions you can ask yourself and links to models in the Business Model Gallery, illustrating the design theme in practice.
Key Partners
Affiliation (5)
Collaborative Production (4)
Crowdsourcing (1)
Franchise (2)
Unbundling / Bundling (5)
Key Activities
Collaborative Production (3)
Crowdsourcing (7)
Efficiency (8)
Horizontal Expertise (11)
New / different activities (4)
New / different links between activities (1)
Open Source (3)
Outsourcing / Insourcing (4)
Unbundling / Bundling (6)
Vertical Integration (3)
Key Resources
1 Asset > Multiple Customer Segments (8)
Unbundling / Bundling (4)
Value Propositions
Accessibility (17)
Collaborative Consumption (5)
Complementary Offerings (15)
Convenience (13)
Cost Reduction / Affordability (4)
Customization (13)
Design (8)
Ease of Use (4)
Efficiency (11)
Emotions (Image) (8)
Extras (1)
Features (15)
Getting Things Done (5)
No Frills (11)
Ownership vs. Access (1)
Performance (5)
Price (5)
Product as service (11)
Rent instead of buy (9)
Risk Reduction (1)
Service as Product (1)
Solution Provider (14)
Customer Relationships
Community (28)
Customer Intimacy (5)
Do-it-yourself (1)
Gamification (1)
Lock-in (3)
Long tail (5)
Mass Customization (5)
Multisided Platform (23)
Peer-to-Peer (14)
Self-service (13)
Shop-in-shop (4)
Supermarket (3)
User designed (4)
Channels
Digitalization (19)
Direct Selling (3)
Distribution (17)
E-Commerce (7)
Franchise (1)
Indirect Selling (1)
Licensing (4)
Multi-Channel (2)
Customer Segments
Desegmented (1)
Least satisfied (1)
Leverage existing customers (2)
Mass Market (21)
Most profitable (2)
Most satisfied (4)
Niche Market (5)
Non-customers (1)
Segmented (4)
Cost Structure
Crowdfunding (4)
From fixed to variable costs (3)
Marginal cost (3)
Revenue Streams
Advertising (19)
Asset Sale (11)
Commission (14)
Donation (1)
Dynamic Pricing (1)
Fixed Prices (1)
Flat Rate (4)