Companies both big and small want to steer management decisions away from dangerous half-truths and recycled best practices. Stanford professors, Jeffrey Pfeffer and Bob Sutton brought data based decision making to the world of business through evidence-based management to help these companies make better people decisions.
Evidence-based management, decisions that are made on data rather than intuition, provides organizations with the tools they need to make better judgements. Google also kicked off the trend towards data based decision making in HR through their use of People Analytics. At its heart, the core of both People Analytics and Evidence Based Management is to bring data where data hasn’t been used before.