One way to advance the conversation around using Twitter for event and experiential marketing is to leverage third-party applications. There are literally hundreds of Twitter applications available. A case could be made for using any and all of them for your event marketing program. I’ve spent some time reviewing some of the more interesting applications which can complement your events beyond creating buzz. In some cases there are alternate tools which perform the same function as those listed below. Feel free to explore. These are some of my favorites.