After reading a story in the NYT, Jim's wife Heidi came up with a method to fight back against the obnoxious cell phone users that we all have to deal with in stores, restaurants, trains and pretty much everywhere else. Can design ride to the rescue? Jim and the incomparable Aaron Draplin think it can. So, as a public service, we introduce the reasonably polite SHHH, the Society for HandHeld Hushing.