Mastery: Help people develop deep skills. Stretch goals show faith that people can shape the future rather than being victimized by it, and find pride in constant learning. Even in the most seemingly routine areas, when people are given difficult problems to tackle, with appropriate and tools and support, they can do things faster, smarter, and better.
Membership: Create community by honoring individuality. Community solidarity comes from allowing the whole person to surface, which means going beyond superficial conformity to know what else people care about. Encourage employees to bring outside interests to work. Given them frequent opportunities to meet people across the organization to help them get to know one another more deeply.
Meaning: Repeat and reinforce a larger purpose. Emphasize the positive impact of the work they do. Clarity about how your products or services can improve the world provides guideposts for employees’ priorities and decisions. As part of the daily conversation, mission and purpose can make even mundane tasks a means to a larger end.