Brandon Klein Brandon understands that better teams are fundamental to all of our success. As a global thought leader, ushering in the 'Future of Work' revolution, he paves the way using data + design to accelerate the Collaboration Revolution. Brandon is the Co-Founder of the software start-up, Collaboration.Ai and an active member of The Value Web, a non-profit committed to changing the way decisions are made to better impact our world. Dec 15

Platform as a business model

A premise: the story of Platform Design Toolkit from 2013 to today

The first time I started thinking about developing a Toolkit to help platform designer it was in 2013: I was frustrated with using the Business Model Canvas, a tool that – in my opinion – was designed and optimized for an old way of doing businesses: a linear way, that of the industrial mode of production.

The BM Canvas indeed implied a “linear”  perspective where the business owner creates the value proposition and provides this it to the market, targeting one or many customer segments‘s appreciation. Already that time, a growing understanding – even in 2013 – was pointing out to how successful companies increasingly started to operate as hubs, developing the ability to “organize” skills, resources and inventories and, by doing so, redesign entire markets from scratch, with impressive results.

article, Collaboration Article, collaborative web link, graphic, models, research

Brandon Klein Brandon understands that better teams are fundamental to all of our success. As a global thought leader, ushering in the 'Future of Work' revolution, he paves the way using data + design to accelerate the Collaboration Revolution. Brandon is the Co-Founder of the software start-up, Collaboration.Ai and an active member of The Value Web, a non-profit committed to changing the way decisions are made to better impact our world.