Brandon Klein Brandon understands that better teams are fundamental to all of our success. As a global thought leader, ushering in the 'Future of Work' revolution, he paves the way using data + design to accelerate the Collaboration Revolution. Brandon is the Co-Founder of the software start-up, Collaboration.Ai and an active member of The Value Web, a non-profit committed to changing the way decisions are made to better impact our world. Sep 29

The Problem with Business Communications

How do you spend your time at work?

Odds are that you are relying far too much on e-mail on the job, but don’t take my word for it. In 2012, McKinsey released a scathing report on how inefficiently we currently spend our time at work. “The social economy: Unlocking value and productivity through social technologies” provides a fascinating window into our professional lives:

And McKinsey is hardly alone in pointing out just much of our time is spent—and, I’d argue, wasted—in our inboxes. Consider the Radicati Group’s E-mail Statistics Report, 2013–2017. Among the study’s most interesting findings:

    E-mail remains the go-to form of business communication. In 2013, business e-mail accounts totalled 929 million. The number of mailboxes is expected to grow annually at a rate of 5 percent over the next four years, reaching over 1.1 billion by the end of 2017.
    More than 100 billion business e-mails were sent in 2013 every day. That number is expected to exceed 130 billion by 2017.
    The average employee receives roughly 120 to 150 e-mails per day, a number that’s growing by 15 percent annually. (This means that, at this rate, you’ll receive twice as many messages in about 4.5 years.)

Brass tacks: The numbers are staggering, but the explanation is fairly straightforward. There’s a simple reason that most of us are drowning in our inboxes. As also seen in Message Not Received: Why Business Communication Is Broken and How to Fix It by Phil Simon, we use e-mail for just about everything.

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Brandon Klein Brandon understands that better teams are fundamental to all of our success. As a global thought leader, ushering in the 'Future of Work' revolution, he paves the way using data + design to accelerate the Collaboration Revolution. Brandon is the Co-Founder of the software start-up, Collaboration.Ai and an active member of The Value Web, a non-profit committed to changing the way decisions are made to better impact our world.