We tend to see technology through advances in products. One company launches a new and improved version, only to be matched or overtaken by a competitor. The R&D treadmill continues and we all struggle to keep up.
While that is certainly an important aspect of today’s competitive environment, a far greater shift is happening with respect to strategy. Even foundational concepts, such as core competency, 5 forces and competitive advantage have lost their relevance.
The upshot is that technology is not only changing how we run our operations, but how we need to think about our enterprises. Speed now trumps intelligence. We need to break free of old assumptions and adapt to a new business environment in which everything is connected, information is cheap and resources are not owned but accessed.