Brandon Klein Brandon understands that better teams are fundamental to all of our success. As a global thought leader, ushering in the 'Future of Work' revolution, he paves the way using data + design to accelerate the Collaboration Revolution. Brandon is the Co-Founder of the software start-up, Collaboration.Ai and an active member of The Value Web, a non-profit committed to changing the way decisions are made to better impact our world. Aug 26

Study: To The Human Brain, Me Is We - Forbes

A new study from University of Virginia researchers supports a finding that’s been gaining science-fueled momentum in recent years: the human brain is wired to connect with others so strongly that it experiences what they experience as if it’s happening to us.

This would seem the neural basis for empathy—the ability to feel what others feel—but it goes even deeper than that. Results from the latest study suggest that our brains don’t differentiate between what happens to someone emotionally close to us and ourselves, and also that we seem neurally incapable of generating anything close to that level of empathy for strangers.

To find this out, researchers had to get a bit medieval. They had participants undergo fMRI brain scans while threatening to give them electrical shocks, or to give shocks to a stranger or a friend.  Results showed that regions of the brain responsible for threat response – the anterior insula, putamen and supramarginal gyrus – became active under threat of shock to the self; that much was expected. When researchers threatened to shock a stranger, those same brain regions showed virtually no activity. But when they threatened to shock a friend, the brain regions showed activity nearly identical to that displayed when the participant was threatened.
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“The correlation between self and friend was remarkably similar,” said James Coan, a psychology professor in U.Va.’s College of Arts & Sciences who co-authored the study. “The finding shows the brain’s remarkable capacity to model self to others; that people close to us become a part of ourselves, and that is not just metaphor or poetry, it’s very real. Literally we are under threat when a friend is under threat. But not so when a stranger is under threat.”

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Brandon Klein Brandon understands that better teams are fundamental to all of our success. As a global thought leader, ushering in the 'Future of Work' revolution, he paves the way using data + design to accelerate the Collaboration Revolution. Brandon is the Co-Founder of the software start-up, Collaboration.Ai and an active member of The Value Web, a non-profit committed to changing the way decisions are made to better impact our world.