Bill Aulet is a long time practicing entrepreneur and an instructor at MIT, one of the most rigorous institutions in the world. He has both created hundreds of millions of dollars of market value leading entrepreneurial ventures and also taught thousands of entrepreneurs in the past decade.
It is an integrated, comprehensive and proven framework for developing the product to launch a new venture. While each new startup is unique in many ways, the process for starting them can be accelerated through this rigorous framework that also allows for individuality and variability in the outcome.
The author was unable to find a book to teach his classes at MIT and began to put together the material into a reader. He assembled the practical and yet rigorous information to pull together the various elements into the book he wished he had when he first became an full time entrepreneur 20 years ago.