☐ Personal motivation: If people don’t find the behavior appealing, how can we get them to try it (or at least have them experience the benefits vicariously) and connect it to other things they value? If someone likes doing it, how can we reinforce the behavior by recognizing their accomplishments and encouraging them to do more?
☐ Personal Ability: How can we make it simpler to start? And how can we provide people with opportunities to practice the behavior and attain achievable goals while giving them immediate feedback on ways to get even better?
☐ Social motivation: Who are influential leaders who can model the vital behavior? And can we identify relevant peer groups who are already behaving in the desired way?
☐ Social ability: How can we develop social ties – e.g., buddy systems, peer support groups, advocate programs - that can help an individual get better at the vital behavior?
☐ Structural motivation: What are extrinsic rewards we can put in place that are immediate, gratifying, and clearly tied to the vital behavior? (Only consider these rewards after intrinsic motivators and social support are in place.)
☐ Structural ability: How can we change the physical environment to make the vital behavior easier or to eliminate the things that pose a risk to that behavior?